The Kiss Business - the “Keep-It-Simple-Sweetheart” principle in business

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Proper product marketing is extremely important to get your message out there and a key part of marketing is creating print ads. In the sea of ads out there you want your message to stand out and attract attention — but is it?

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These visuals represent your brand and need to look professional and inviting. You want your audience to buy your product or service, or at least contact you to learn more. Make this easy for people! Include a link to your website, a phone number, your social media accounts — whichever ways interested people can reach out for your product or services.

As we said above, branding cohesion is super important when it comes to marketing. You want people to recognize your brand and your message every time they see it. Make sure your print ads clearly represent the message behind your product or service. Offer a clear vision of how your product or service can help the people in your target market. Ensure you communicate your value as simply as possible.

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Thanks E Key. The polite version 'Big Hairy Audacious Goal' doesn't have quite the same ring to it no pun intended. Big Hat No Cattle. What a great expression. The abbreviation is all the more amusing because it looks like some kind of highly official certificate for the construction or maritime industry. No nonsense here Ack R Biggs. Break It Down. When training anything to anybody never teach the whole thing all at once. Break the skill or process down to digestible parts. This will avoid destroying confidence, and enable gradual progress to the point that the whole thing can be practiced.

Basking In Reflected Glory. This is a wonderful old expression, made modern and more fascinating too by its recent rendering in acronym form and use in the psychology of social identity. This relates directly to human motivation in many ways. Psychologist Robert Cialdini and author of the best-selling book 'Influence: The Psychology of Persuasion' helped significantly to popularize the BIRGing terminology and concept, and conducted extensive research demonstrating BIRGing behaviour theory and its wide existence.

Nearly all of us do it BIRGing in one way or another.

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At a superficial level we see examples of BIRGing everywhere, fundamentally yet very subtly, in the wearing of strongly branded clothing and apparel. We see it in people who like to drive very aspirational car brands, and in the aims and effects of aspirational and lifestyle branding more broadly. The BIRGing phenomenon is very simply shown in the wearing of football club shirts, especially when the football club concerned is winning.

More individually BIRGing can be seen when people affiliate seriously and very openly with a popular local person or entity, such as a leader or project or cause.

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The psychology of BIRGing can be related to Darwinian evolutionary theory, and also to Freudian theory on ego and self image, etc. BIRGing is a popular and light term, yet has serious influences and connections.

Babe In Total Control of Herself. Supreme interpretation or response for the typical insulting or envious use of the term. A small yet powerful example of redefining a negative into a positive. Finding the good angle - an essential instrument of success.

The KISS Method for Strategy

Thanks A MacGowan. Back Later After Christmas Piss-up.

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Seasonal acronym for when work and customers must necessarily fit in around the festivities and holidays. Base-Line Test. More boring and less tasty alternative to the more common usage - Bacon Lettuce and Tomato sandwich. Ack Don Clark. Bottom Line Up Front.

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Simply this means and warns the reader that the key point is summarised at the start or top of the communication. BLUF is a wonderfully potent acronym, useful in many situations. BLUF thanks M Callaham originated in the US military in written communications, where it serves as as an immediate emphasis and prefix of the central point of the message or report. It equates to the expressions ' cutting to the chase ' and 'without beating around the bush'.

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In structural terms, the BLUF technique equates to an 'executive summary', which is a very brief summary of the strategically essential point s positioned at the start of the communication. This itself is normally a very concisely reduced version of a larger summary at the end of the document, based on the greater detail within the main part of the document or communication.

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  4. A major learning and usage aspect of BLUF is the communicator's responsibility to present information to the reader or listener or audience efficiently, especially for senior and very busy people, who often have neither time nor need to read and absorb lots of detail. Senior people especially want the main point s - the' bottom line' - first - 'up front'. In management, and in the military, senior people rely on junior people to take care of the detail and to provide the strategic interpretation by which big decisions can be made.

    Incidentally the term 'bottom line' is a figurative reference to the bottom line in corporate financial accounts, which contains the profit or loss figure, crucial to most organized ventures and organizations. While BLUF remains popular in US military communications, its usefulness has spread and its adoption can be helpful into very many situations where effective speedy communication is valued.

    This includes notably: business and management communications especially involving strategic decision-making ; quick report-writing and conveying updates and status; emergency response and reactions reporting up and informing down the management structure ; presentations and speeches and talks; writing of press releases, PR materials, and also advertising and consumer or 'general-public audience' communications in which the actual inclusion of the term BLUF is generally not appropriate - here BLUF serves more of a structural reminder to the writer.

    Before My Time. If you are a new broom trying to sweep clean, this is a useful response to the 'we've always done it that way' school of thought. In other words, 'that was then and this is now'. Ack M Paretski. Behaviour that can be exhibited by a group when stressed, demotivated or unhappy with their situation. Also a common subject area in meetings where the purpose and facilitation perhaps requires a more a positive focus or perspective. Ack Denise If you are a manager or team leader and ever find yourself having to handle a BMW session, give the group encouragement, responsibility and suitable freedom to identify and pursue constructive response, change and improvement.

    Focus on positive response rather than blame. Here are a couple of helpful quotes in this connection: "You have a choice whether to be part of the steam roller or part of the road.. Bicycle MotoCross. Generally in modern times BMX is seen to refer to a style of small-wheeled, small-framed bicyle on which young people, especially boys, can perform more agile moves than when riding a conventionally designed bike.

    While BMX is a very widely recognized abbreviation, its origins and precise meaning are far less well known. In addition to BMX off-road riding, BMX bike-riding quickly became very popular in urban areas, not least because pedestrianized areas of towns shopping centres, etc offered slopes and curves on which to ride and practise skills, much as in the development of skateboarding. BMX bikes, designed for rugged riding and acrobatics, also proved popular in young people's fashion, and no doubt with parents of kids who appreciated the strong design and construction of BMX bikes, which tended to withstand tough treatment, and encouraged a generation of youngsters to play outdoors perhaps more than would otherwise have been the case.

    Sadly local councils and planners were very slow to realise that BMX riding, and skateboarding too, are actually good things for young people to do. Bloody Near Dead. Medical notes abbreviation used since s, in Australia; probably elsewhere too. Thanks K Mildred. Better On A Camel. Battery Operated Boyfriend. Amusing pet name for a vibrator, and perhaps the cleverest and funniest BOB bacronym. Nightclub and dating vernacular, and not gender specific. Ack JHB. Burnt Out But Opulent. Various applications, including references to property and people, the image is one of exhausted or useless wealth or luxury.

    Thanks GJ. Brackets, Order means power, e.

    The Kiss Business - the “Keep-It-Simple-Sweetheart” principle in business The Kiss Business - the “Keep-It-Simple-Sweetheart” principle in business
    The Kiss Business - the “Keep-It-Simple-Sweetheart” principle in business The Kiss Business - the “Keep-It-Simple-Sweetheart” principle in business
    The Kiss Business - the “Keep-It-Simple-Sweetheart” principle in business The Kiss Business - the “Keep-It-Simple-Sweetheart” principle in business
    The Kiss Business - the “Keep-It-Simple-Sweetheart” principle in business The Kiss Business - the “Keep-It-Simple-Sweetheart” principle in business
    The Kiss Business - the “Keep-It-Simple-Sweetheart” principle in business The Kiss Business - the “Keep-It-Simple-Sweetheart” principle in business
    The Kiss Business - the “Keep-It-Simple-Sweetheart” principle in business The Kiss Business - the “Keep-It-Simple-Sweetheart” principle in business
    The Kiss Business - the “Keep-It-Simple-Sweetheart” principle in business The Kiss Business - the “Keep-It-Simple-Sweetheart” principle in business

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